
London Business School – Business For Development Institute identity and event branding

Concept for identity based on visual language of annotations, of scribbles on a page, as people make notes and record thoughts. This seeks to capture the Institute’s aim of providing a platform for the exchange of ideas, and generation of solutions, bringing various stakeholders together to collaborate.
The logo is a circular scribble, this could be identifying a priority or noting a statistic, fact, or data point. It's round, and therefore reminiscent of the earth, speaking to the global nature of the Institute. It is angled forward, communicating drive, action and positive change.






