I played an integral part in the relaunch of LBS’s brand identity in 2019, and the subsequent roll-out of all updated visual assets and activities. I helped to develop and design an impactful launch event with Events team colleagues, implemented new look and feel across web assets, printed materials and all along the customer journey.
The new identity was developed by an external creative agency, who crafted a more coherent, premium brand and digital experience for both B2C and B2B audiences.
They had two main objectives; demonstrate the School’s point of difference, heritage and impact, and create an onsite experience able to educate, inform, engage and excite. The agency provided a handful of mocked-up, practical examples to us in the in-house design team, and we went on to extend and apply the new identity across all aspects of visual design.